Ask the Agency: Koozai

Today I have the great honor of interviewing 6 members of one of the most well known digital marketing agencies in the UK – Koozai. I recently dropped a guest post over on the Koozai blog, and managed to get them to agree to do this in return. Yeah, I know. They rock!

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The Benefits of Free Stuff for Brands #freebieman

Before we get into this I’d just like to say a big thanks to Mike for agreeing to let me publish an extract from his book for this blog post, I’d also like to wish him a happy birthday! (or ‘appy both’dee as we say here in Stoke) …enjoy..

Below is an exclusive extract from “Free Stuff Everyday”, the book by Mike Essex which explains how to build a brand by giving away freebies. If you enjoy this post be sure to check out Mike’s experiment that is happening today (!) which you can help with by visiting the Koozai website

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Mastering Inbound Marketing with 43 Free Ebooks

I’m a firm believer that there is a ton of great information and insight available about many aspects of inbound marketing  all over the internet and much of it is completely free of charge. 100% Gratis. In fact, I don’t “Believe” this, it’s just a fact, deal with it.

There’s often a stigma attached to anything “free”, people think that free means it has no value but nothing could be further from the truth in many cases. Giving away free eBooks and white papers is a legitimate inbound tactic in it’s own right, and if they are not great quality you’re doing it wrong. Now to be clear, by “free” I mean they don’t cost any money, you may need to hand over an email address, or pay with a Tweet but I promise, not a single credit card or paypal account required.

I’ve created this list of 38 (Now 43!) free eBooks and white papers from various sources, some I used myself when I was learning the trade, some I’ve picked up more recently and the rest have been recommended to me or are from trusted sources. This is going to be a work in progress so feel free to add your own recommendations in the comments and I’ll consider adding them to the list.

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Google+ Local “The Best Bits”

I guess you heard right? Yeah, that’s right, the Google+ epidemic has claimed it’s latest victim in the shape of the treasured (and often spammed to death) Google Places. I jest of course (not about the spamming), on the face of it the newly branded Google+ Local looks pretty good and in reality everybody has been waiting for this to happen since the launch of G+ some months ago.

Google+ Local has been launched for about a week now and as is always the case when “The Big G” launches anything new there has been a flurry of activity in the blogsphere as every man and his dog tries to catch some traffic on the coat tails of the announcement. If you’ve been out of the loop for the last 7 days (or just been doing something else, like work or something) here’s a run down of the Google+ Local “Best Bits”…

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Meet your SEO (The Takeover!) : Alessio Madeyski

Hello, and welcome to “Meet your SEO“…The Takeover!! For those of you who don’t know (where have you been??) my good buddy Alessio Madeyski (twitter) has been running a fantastic series of interviews featuring great SEO’s from all over the world. I had the honour of  being the first person to be featured in the series and have been hooked ever since. It’s not that often that I read SEO interviews but I never miss one of these. 

Alessio is dedicated to becoming a famous and well respected SEO. Don’t believe me? Well check out the yellow background AND facial hair! Remind you of anybody?

Alessio is a scientist (molecular biologist know less!) turned SEO coming out of his beautiful homeland of Italy, he is well travelled and has lived across Europe, finally settleing (for the moment) in Berlin, Germany. Currently he is the SEO Manager for well know eCom company Zalando looking after their Scandinavian and Italian operation.

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SEO Rappers Delight #SEOMusic

One of the things I love most about the SEO community is the people, some of the friendliest, intelligent and most inspirational folks I have come across are working in this industry. Another thing which stands out about the people and which is something I can totally identify with is their love of music. Alessio compiled a great piece a little while ago “Now that’s what SEO’s call music” which was an amazing insight into what SEO’s listen to when plying their trade.

I don’t know what it is about the industry but it seems that every other SEO I come across is/was/wants to be a rapper and that’s cool with me. I’ve pulled together some of the best SEO related raps for your entertainment.

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A very British SEO interview

Since I started updating this blog at the beginning of 2012 it has been one of my ambitions to interview some of the people who have been influential in my continuing journey to become a better SEO. There are a handful of SEO’s I’ve stuck with over probably the last 4 years or more, sure, my head’s been turned now and again by the latest Guru/Ninja/Jedi but it’s never for long, I always come back to my old friends.

It took me a while to come up with an interview “angle” because I didn’t want this to just be a standard, here are some questions, let’s get a bunch of SEO’s to answer them. After making my to 5 list of interview candidates it came to me, I’ll do a British theme! You can be the judge of how well I stuck to it..

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An alternative to “Inbound Marketing”? (Poll)

I awoke this morning to see a flurry of activity jamming up my Twitter feed talking about possible alternatives to the “Inbound Marketing” phrase. I know many people in the industry are not completely comfortable with the term (myself included) so I was extremely interested to see the alternatives being suggested. The debate itself had been sparked by Rand Fiskin (co-founder of himself, credit to Rand for putting the question “out there”.

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My wish list

What is it? is a great new joint venture by Rand Fiskin (CEO of SEOMOZ) and Dharmesh Shah (CTO of Hubspot), both massive players of the “Inbound Marketing” field, I believe they may have even coined that phrase. The aim of the site in their own words is to “prevent great content from the world of inbound marketing from going unnoticed”. The site was launched just a few days ago in a flurry of twitter activity and is attracting some serious interest from bloggers, marketers and the internet marketing community in general.

The site has been launched MVP (Minimum viable product) focusing on the ”must haves” rather than “nice to haves” which is understandable as it’s a just for fun project from two super busy guys! However, I’m extremely impatient and with the obvious huge potential this site has I couldn’t help but get thinking about where it could be going next. Rand did say suggestions were welcome so this is a wish list of features I’d like to see coming along at some point, feel free to add your own thoughts to the comments, I’d love to hear them!

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