Before we get into this I’d just like to say a big thanks to Mike for agreeing to let me publish an extract from his book for this blog post, I’d also like to wish him a happy birthday! (or ‘appy both’dee as we say here in Stoke) …enjoy..
Below is an exclusive extract from “Free Stuff Everyday”, the book by Mike Essex which explains how to build a brand by giving away freebies. If you enjoy this post be sure to check out Mike’s experiment that is happening today (!) which you can help with by visiting the Koozai website