Link building WITHOUT writing great content

“Content is king” is the old Link Building mantra which is trotted out time and time again in almost every article you will read on the subject (except this one, apart from that once…)

All too often though people see the word “content” and instantly think articles, lists, how too’s or some other kind of text-based content. In truth these are all solid tactics (if implemented well) but for many business owners, and at times myself, sitting down in front of a screen and bashing out 1000 words for that “Killer content” just isn’t an option week in week out. Unfortunately we’re not all gifted writers.  [Read more...]

My inbound.org wish list

What is it?

Inbound.org is a great new joint venture by Rand Fiskin (CEO of SEOMOZ) and Dharmesh Shah (CTO of Hubspot), both massive players of the “Inbound Marketing” field, I believe they may have even coined that phrase. The aim of the site in their own words is to “prevent great content from the world of inbound marketing from going unnoticed”. The site was launched just a few days ago in a flurry of twitter activity and is attracting some serious interest from bloggers, marketers and the internet marketing community in general.

The site has been launched MVP (Minimum viable product) focusing on the ”must haves” rather than “nice to haves” which is understandable as it’s a just for fun project from two super busy guys! However, I’m extremely impatient and with the obvious huge potential this site has I couldn’t help but get thinking about where it could be going next. Rand did say suggestions were welcome so this is a wish list of features I’d like to see coming along at some point, feel free to add your own thoughts to the comments, I’d love to hear them!

[Read more...]

How fatherhood made me a better link builder

I’m sincerely grateful to say I am now the father of 2 beautiful and healthy children since my wife gave birth to our second just a few short months ago. Fatherhood (and motherhood I guess) is the biggest learning experience you will ever undertake, I’m continually gaining and enhancing skills on a daily basis and I believe that will be the case for many years to come, probably forever.

It’s absolutely true to say that these skills are now in my armoury to be utilised in all aspects of my home and work life and, having looked back over the last few years since our first child was born I’m certain the skills below have made me a better link builder.

[Read more...]

Getting a ton of eCommerce traffic with Blog Giveaways

Donating products for other websites to use as competition prizes is a tried and tested link building tactic which can work extremely well for all kinds of sites, especially eCommerce. Not only can it bring valuable inbound links to your site it’s an excellent way to get your brand “out there” and connect with potential customers.

[Read more...]

5 Must-Haves for the Perfect Product Page

So, today I want to talk a little about a part of eCommerce which is both extremely important and very often badly executed – The product page. I’ve been involved in many eCommerce stores spanning a wide range of markets as an SEO consultant, not only that but I’ve also had a couple of online stores myself. The fact that most of my shopping is done online too means that I can come at this subject from a number of angles, SEO consultant, store owner and shopper.  [Read more...]