Below is a guest post from the one and only Joel Klettke or, as you lady’s may know him the best looking man in the world. Joel is (in my opinion) one of the best writers in the industry right now, always funny, direct and above all honest….enjoy..
From ridiculous job titles to insane experience requirements, almost no other industry has job postings more entertaining to read or patently absurd than online marketing.
We as an industry can’t seem to decide whether we want to call employees “inbound marketers”, “SEO’s”, “earned media acquisition specialists”, “Fancy, prancy magic men” or any other string of bizarre descriptors. Then there are the pandering job descriptions, designed to make every company sound “fun” & “edgy” as though including the fact that you have beer on Fridays sings the siren song of “incredible company culture!” – and let us not forget the “DO EVERYTHING!” positions we all covet so badly.