Welcome one, welcome all to 5th instalment of “The SEO’s Toolbox”, thanks for sticking with me on these, so far so good!
Today I’m over the moon to be joined by Peter Bray representing Followerwonk, possibly one of the most well known social analytics tools on the market. I’ve been using Wonk for almost as long as I’ve been using Twitter and I’m always finding new uses for it, with the help of my peers.
As I’m sure most of you are already aware Wonk recently joined forces with SEOmoz making quite the powerful combinational for anybody with a Moz pro membership.
Anyway, enough of me going on, welcome Peter and welcome Followerwonk…
First of all welcome and thank you for agreeing to do this interview. To kick off I’d like to know a little more about you and how you first became involved with Followerwonk?
“We’ve been working with Twitter since early 2009! Our early Twitter apps focused on social graph exploration, and we soon found that we needed to assemble a database of all active Twitter users. Hm, we thought, this data is kinda cool! With Followerwonk, we surfaced this data to customers through Twitter bio searches (e.g., show me all users with “CEO” in their bio and sort by influence), social graph tracking and comparisons, and more.”
Tell us more about “Followerwonk” itself?
“Followerwonk helps our customers better find, optimize, and engage their audience. You can order your Twitter followers by influence, number of tweets, or simply show all of those with a particular keyword in their bio. You can compare your social graph to competitors or friends: a great way to find new relationships. And you can track your daily new followers, and organize them by follower count. This is a great way to find those people who you want to follow back and engage.”
If there anything exciting coming up in the next few months? What does the future have in store for Followerwonk? Do you have a vision of where you see Followerwonk heading in the short to medium term?
“Last week, we launched Social Authority. This is a business-focused metric designed to help customers find those users who have maximum value for them. Our metric is transparent — something that we think is important for marketers. To that end, Social Authority is based on the retweet rate of a measured user’s tweets. And, since it is focused on content (versus more nebulous terms), it allows customers to surface content strategies that work.”
The way I tend to find out about the best tools (both new or old) is via blogs or presentations from other SEO’s who’ve often been using them for a while. Is there any post or slide decks featuring your tool you’d recommend?
“We did a webinar last year on how to use Followerwonk that might be interesting.”
From Gaz: I also love these articles which heavily feature Wonk with some really creative ideas
How about some headlines, give me a couple of interesting facts about Followerwonk?
“We have had over 100,000 Twitter users authenticate into our app. We’re really proud of the traction that Followerwonk has received among our customers!”
What about pricing models?
“A lot of Followerwonk is free. But we do have Pro accounts. And these Pro accounts, in fact, are tied to Moz Pro. That means that if you’re a Moz Pro customers, you get all of Followerwonk right now for free.”