Pinterest Competitor Analysis Bookmarklet

I’ve been working recently with a site which has huge potential for social sharing as a traffic source and as such I’ve obviously been sniffing around their main competitors to see what’s working for them. There’s been much talk about Pinterest as a potential traffic source, econsultancy also wrote a piece on pinterest driving more sales than Facebook, but until now I’ve never actually gotten that involved. I guess many of you will be the same.

Pinterest spying

One of the first things I stumbled upon was the ability to easily find what’s being pinned on from your competitors sites using this URL

Just substitute “” for your competitors domain and you can get a great view of what’s being pinned, and by whom…

Pinterest Bookmarklet

Whilst this is quite clearly pretty great it didn’t take long before I got bored of copying and pasting competitors domain names into a new window. On the other hand, I was also looking at their Google+ presence also using AJ Kohn’s fantastic Ripples Bookmarklet…..hmmm I thought…..I wonder if I (who hasn’t coded for 10 years) could create a bookmarklet (my first ever) to speed up the process…


If you’re lazy interested in making your pinterest competitor analysis that little bit quicker simply drag the link to your bookmarks bar to give you the ability to see what’s being pinned from any domain at the touch of a button:

Unfortunately I’m not able to host live javascript on this page (thanks wordpress!) but you can get the link here (Thanks Chris)

I’d love to hear if you find it useful, I certainly have so far. I was actually really surprised about the diverse nature of sites which are having things pinned, in all kind of industries. Now that it’s just one click to look behind the curtain I’m checking out a lot more sites.

If you find any issues with the code or need help then I’m sorry but I’m probably not going to be able to help!

Post by Gaz Copeland


  1. Hey,
    Thanks Gaz,
    I knew you’d done this due to our conversation the other night. I think it’s a great thing you have done, just simply to reduce the CnP factor. I’m finding that as SEO’s we are quite close in thinking. Things I think about you often say on Twitter etc at around the same time. Good to have made a connection.

    With regard to Pinterest. I have long been a fan. I use it drive traffic, and it sure does. People see the image, it’s the image they want. On Facebook people just see things a marketing push and ignore it.

    Long live Pinterest.

    • Thanks for stopping by man, glad you like the bookmarklet (they really need a better name). I agree that SEO’s think in many ways the same, we all want to reduce our workload where we can so this goes a little way to help that!

      Thanks for stopping by

  2. This is really awesome Gaz, I’ve also been looking more into focusing on Pinterest because it hits the target market the most for the site I’m working on. Do you recommend any other tools for Pinterest? Do you know of any Followerwonk type of tool for Pinterest profiles? I’ve tried Pinreach which is just ok…

    • To be honest I’m still looking for a great pinterest tool. There’s been so much hype about the network but actually when you try to get a better look good tools are pretty hard to come by.

      Thanks for stopping by!

  3. Well, that’s something different. What I am interested in is something powerful enough. It would be great if one can download the data in excel sheet or something of that nature. That will clearly give us an idea to use the date more effectively.


  1. […] Pinterest Competitor Analysis Bookmarklet – Stoked SEO 1 Upvotes Discuss Flag Submitted 1 min ago Anthony D. Nelson Tools / Software Comments […]

  2. […] also two tools that I have used recently when carrying out this type of analysis. The first is by Gaz Copeland which is a simple bookmarklet that allows you to see which images have been pinned and by who when you are browsing a […]