Below is a guest post from Peter Attia (follow him on Twitter guys!) Thanks to Peter for putting this together…enjoy!
By now, everyone is familiar with the dos and don’ts of guest blogging best practices. However, this doesn’t help you with your response rate of getting a guest post. Once you get a response from a blogger, your acceptance rate sky rockets; making it an important part of your outreach.
Here are a few inexpensive incentives you can offer to increase your response and acceptance rate.
(Credit: Mimi and Eunice)
1.) Offer Your Product for Free
This is one of the easiest incentives you can offer. You should be reaching out to bloggers that are in a related niche anyways, so offer them your product in exchange for a guest post.
My name is Peter. I work for a golf apparel company and I’ve been writing a review post about a popular golf course in Austin, TX. I was wondering if you’d be interested in putting the post up on golfblog.com. I’d be happy to send you one of our shirts as a thank you!
All the Best,
Of course, this depends on your product. If you’re selling something that is worth several thousands, you can’t just hand it out like candy. However, if you have t-shirts, ball caps, or other swag for your company, that can work as well.
2.) Offer Post Promotion
This works especially well if your client is high profile and has thousands of followers. You’re probably going to tweet your guest post on those corporate accounts anyways, but the bloggers may not realize that. If you just mention that you’ll be promoting the post on an account with thousands of followers, you can boost your response rate significantly.
Alternatively, you can offer to promote their next blog post instead. This is typically more enticing to them, as not only are you promoting their blog, you’re promoting them as a writer as well.
3.) Offer to Match Them in a Donation
This is one that’s hard for bloggers to turn down. When you’re requesting a post, mention that you’d be happy to match their donation to a related charity.
My name is Peter. I work for a computer technology company and I’ve been writing a piece about how simple computers have made great advancements in third world communities.
I was wondering if you’d be interested in publishing the piece on your blog. I’d be happy to match you in a donation to Computer Aid International as a thank you. They provide computers to less fortunate families all over the world.
All the Best,
This route works especially well for “sweeter than kitten blogs”. For example environmental awareness blogs, mental disability blogs, child learning blogs, etc.
Some of these may also have their own charities, in which case you can offer to donate to their charities instead.
4.) Offer Them an SEO Audit
This is another one that works well with pretty much any blog. Offer them a free SEO audit as a thanks for a guest post.
Most bloggers are well aware of SEO at this point and are happy to get any helpful advice for their site.
Tread lightly when performing an SEO audit and make any issues sound as light as possible. The last thing you want to do is offend the blogger and cause them to take down your post.
5.) Connect Them with Guest Post Opportunities
This is one that requires minimal resources. During your guest post outreach you’re going to have a spreadsheet full of blogs that accept guest posts. You can offer bloggers a chance to connect with other bloggers you know that accept guest posts.
My name is Peter. I’ve been working on an article about simple ways to stay green around the house and would love to publish it on supergreen.com.
I’ve been working with a few other bloggers as well and would be happy to introduce you if you’d like to guest post on their sites as well.
All the Best,
This way they get the chance to build a new relationship as well as get a guest post of their own on relevant blogs.
6.) Offer to Host Their Domain
There are plenty of WordPress and Blogspot blogs that are on custom domains, but aren’t self hosted. It’s not that these blogs can’t afford their own hosting, hosting isn’t that expensive. Most of them just don’t realize the benefits of being self hosted over using a customized domain.
If you end up with more than a handful of people interested in your hosting offer, buy a separate hosting account. Again, hosting is CHEAP!
Also, do not offer hosting to any sites that do not use a custom domain, for example awesomecars.blogspot.com. Their domain name will change in the process, which can harm their search rankings and ultimately get you an angry blogger.
7.) Offer Them a Post in Exchange
This is similar to tip #5, but instead of offering them a guest post on another niche related blog, offer them a post on your corporate blog. They’ll be tickled pink to write a post on a high profile blog, however your client may have issues with it. Corporate sites can be extremely picky (for good reason) about what goes up on their blogs.
If this is completely out of the question, try to instead offer them a link back from a post. For example you could write a “top 10″ post for that particular niche. This way you have complete control over the content, but are still able to offer something in return.
8.) Offer to Fix a Broken Site Element
This is very simliar to broken link building. My issue with broken link building though, is the links you get are usually mixed in with lots of other links. This isn’t horrible, but it’s also not ideal.
Instead of asking for a link in return for pointing out a broken link, ask for a guest post instead. This isn’t just for broken link building either, you can do this with any broken site elements you spot.
My name is Peter. I’m currently working on an article for upcoming eco friendly cars and wanted to know if you’d be interested in publishing it ecocars.com.
Also, I spotted a broken contact form on your about page. I’d be happy to fix it as a thank you!
All the Best,
It’s a way to get in the bloggers good graces and get something more concrete in return.
9.) Offer a Personal Incentive
This one won’t work for every site, but will work for most. Instead of offering an obvious incentive, find something that hits them personally. For example, say you find a political blog, but notice in the authors about page that he plays guitar. Offer him a set of new strings as a thank you for a guest post.
You can usually keep these extremely cheap. This shows the author that you actually looked at their blog and didn’t just use a standard copy/paste email when contacting them. It’s also a very personal item and that means more to them than the value of the item itself.
10.) Give them an Interview Opportunity
Industry leaders love doing interviews. It boosts their already inflated egos, making it hard for them to turn down the opportunity. However, a lot of bloggers don’t know this.
Reach out to a thought leader in their industry and ask them for an interview. You won’t be doing the interview. Instead find someone to agree to an interview and then use that as the incentive to get a post of your own.
You’re now offering that blogger a guest post and a chance for them to interview a leader in their industry. This is one of the strongest incentives you can offer for higher quality blogs.
There are lots of incentives you can offer in exchange for a link or guest post on another site. Some of the itemized incentives may hit a “grey hat” area, but I think this is being overly cautious.
If you want to stay completely white hat, offer bloggers a chance to grow socially and advance their connections. This is worth a lot more than anything of physical value, wether they realize it or not.