Damn it I love Twitter, and I recently had the pleasure of engaging with one of my favorite local businesses (Moddershall Oaks Spa Staffordshire) who were looking for idea’s to quickly grow their Twitter account with relevant and targeted followers. (That’s right, I dropped them an anchor text link, what of it?)
I have to admit these guys already do a great job with their social media efforts anyway so I was delighted that they listened to my ideas and that they achieved the results they wanted in UNDER 24 hours. Here a few of the idea’s that helped them do it.
(and they did most of them without me even mentioning it – Muchos Kudos)
Select a great prize
The very first thing to do when launching any kind of competition is to ensure that you have a prize worthy of your efforts, it’s crucial your potential success. When I say great, please don’t read that as expensive because it doesn’t have to be, some of the best prizes I have offered up have literally cost me just a few pounds. Things such are cash, ipod’s and discounts in my opinion should be avoided. Although they appeal to a wide audience they are pretty boring and are not targeted to any particular niche.
So tweeps, Modders needs followers…let’s get to 1,000. Win a Spa Day for 2 (3 winners)!! Just follow us, or retweet comp info to enter xx
— Moddershall Oaks (@ModdershallOaks) June 20, 2012
What makes a great prizes?
- Highly relevant to the people you’re targeting
- Something which isn’t generally for sale (behind the scenes access for example)
- Personalized prize
- Something fun
Have a competition page
Link to the competition page
Keep it short
Leverage your brand advocates
— Sare (@sarah_robbo) June 21, 2012