I awoke this morning to see a flurry of activity jamming up my Twitter feed talking about possible alternatives to the “Inbound Marketing” phrase. I know many people in the industry are not completely comfortable with the term (myself included) so I was extremely interested to see the alternatives being suggested. The debate itself had been sparked by Rand Fiskin (co-founder of inbound.org) himself, credit to Rand for putting the question “out there”.
Is there a phrase (besides “inbound marketing”) that describes combined processes of SEO, Social, Content, CRO & Analytics to earn traffic?
— Rand Fishkin (@randfish) March 9, 2012
I had a quick trawl through the reply’s to find some really nice alternatives being suggested. I’ve listed those most frequently mentioned below, what do you think?